Creating a Photography Client Delivery System
Stop paying monthly fees for photo galleries. Build a professional delivery system that works for event, wedding, and portrait photographers.
The Problem with Photo Galleries
Traditional photo delivery platforms have serious issues:
- Expensive: $25-40/month for features you barely use
- Bloated: Slow loading times kill the client experience
- Locked in: Your photos live on their servers forever
- Overkill: Most clients just want to download photos
My Photography Delivery Workflow
Here's the exact system I use for wedding and event photography:
Phase 1: Preparation
After editing, I organize photos into folders:
```Smith-Wedding-2026/├── 01-Getting-Ready/├── 02-Ceremony/├── 03-Reception/├── 04-Portraits/└── FULL-RES-EDITED/```
Phase 2: Upload Strategy
I create two separate shares:
Share 1: Preview Gallery (Web-Resolution)
- Password protected
- 14-day expiration
- Download tracking enabled
- File size: ~2MB per photo
- Separate password (given after preview approval)
- 30-day expiration
- One-time download link
- File size: ~25MB per photo
Phase 3: Client Communication
My delivery email template:
```Subject: Your [Event] Photos Are Ready! 🎉
Hi [Client Names],
Your edited photos are ready to view and download!
📸 PREVIEW GALLERY (Web Resolution)🔗 Link: [Preview URL]🔒 Password: [XXXX]⏰ Available for 14 days📊 238 photos included
These web-resolution photos are perfect for social media and previewing. Once you've reviewed them, reply to this email and I'll send the full-resolution download link.
🎯 FULL RESOLUTION PACKAGEComing soon! After you've reviewed the previews, I'll send a separate link for the full-res files (perfect for printing and archiving).
Questions? Just hit reply!
Cheers,[Your Name]📷 [Your Photography Business]```
Why This System Works
For Event Photography
Corporate events need fast turnaround:
- Upload during event (tethered shooting)
- Share link while event is still happening
- 7-day expiration creates urgency
- Clients download immediately for social posts
For Wedding Photography
Weddings require a premium experience:
- Two-tier delivery (preview then full-res)
- 30-day window prevents rushed decisions
- Password protection adds exclusivity
- Download tracking shows family sharing patterns
For Portrait Sessions
Portraits need quick selection workflow:
- Numbered file names (001-045.jpg)
- Client selects favorites by number
- Second link with only selected photos
- Automatic deletion after download
Advanced Photographer Tips
Watermark Only the Previews
Smart strategy I use:
- Preview gallery: Watermarked, web-res
- Full-res download: Clean, print-ready
- Protects your work during review phase
- Delivers clean files after approval
Analytics = Better Client Service
The download tracking reveals insights:
- If 0 downloads after 3 days → follow up
- Multiple downloads from same IP → family sharing (good!)
- Downloads from unexpected location → verify with client
Real Results
"I used to spend $35/month on photo gallery services. Now I pay nothing for 90% of jobs, and clients actually prefer the simple download process. Plus, the password protection makes them feel special." — Marcus T., Wedding Photographer
"I used to spend $35/month on photo gallery services. Now I pay nothing for 90% of jobs, and clients actually prefer the simple download process. Plus, the password protection makes them feel special."
Cost Breakdown
That's up to $360/year in savings.
Implementation Checklist
- Create folder structure template
- Write delivery email template
- Set default security settings (password + expiration)
- Test workflow with personal photos
- Send to first client
- Gather feedback and refine
Key Takeaways
- Two-tier delivery (preview + full-res) improves experience
- Password protection adds perceived value
- Expiration dates create healthy urgency
- Download tracking enables proactive follow-up
- Save $300-400/year vs. traditional galleries